Brand Story Now Available

The origin, vision, and future of ISSO TEA —

In May 2024, ISSO launched ISSO TEA, a brand of Contemporary Organic Japanese Tea, guided by the vision of offering the world a window on contemporary Japanese lifestyle.

Why Japanese tea now?
Why organic?

This brand story article explores the inspiration of our founder, Masae Saito, the path leading up to the creation of ISSO TEA, the meaningful encounters with tea producers, and the hopes we carry forward through this brand.

Originally released as a press announcement, the full brand story is now available on our official website.

We invite you to read it.

▶︎ Brand Story

Passing Down “A Good Japanese Way of Living” to the Next Generation: The Story Behind the Birth of Organic Japanese Tea Brand “ISSO TEA”

Article published on PR TIMES