Celebrating Our 2nd Anniversary Since Our Grand Opening
Today, ISSO TEA proudly celebrates its second anniversary since our grand opening.
On May 15, 2024, we launched ISSO TEA under the vision of bringing “contemporary organic Japanese tea” to people around the world. It has already been two years since that memorable day, made possible through the support and collaboration of so many people both in Japan and abroad.
As we entered our second year, the number of restaurants, cafés, shops, and other retail partners carrying ISSO TEA has continued to grow.
We have also been deeply honored to receive words such as:
“ISSO TEA is helping elevate the value of Japanese tea.”
“Thanks to ISSO TEA, we are now able to share the deeper beauty of Japanese tea.”
“We are inspired by your brand.”
Each of these generous messages encourages and inspires us greatly.
In October 2025, ISSO TEA was honored with the Good Design Award.
It was a meaningful moment for us — a recognition of the philosophy we have always cherished: to create flavors, designs, and styles that fit contemporary lifestyles, so that ISSO TEA can be enjoyed not only by devoted Japanese tea lovers, but also by those discovering Japanese tea for the very first time.
Through POP-UP events and exhibitions, we have treasured every opportunity to connect directly with our customers.
“No matter which tea I try, they are all truly delicious.”
“I came back because I loved it the first time.”
“I always enjoy your social media posts.”
“The color of your tea is beautiful.”
“My friend recommended your tea to me.”
“I’d love to give this as a gift to someone special and to my family.”
Every single word from our customers has become a source of encouragement and the driving force that keeps us moving forward.
Shortly after our launch, the Japanese tea industry entered a period of major transformation.
Yet, our vision remains unchanged: to offer the Japanese way of living as a meaningful choice for people worldwide, and to pass on the wonders of Japan to the next generation.
We see this period of change as an opportunity to open new possibilities, and we will continue to carefully nurture our connections with people across Japan and overseas.
Thank you, always, for enjoying ISSO TEA.
We sincerely look forward to your continued support.
ISSO TEA
Masae Saito
