Featured in "AE"

We are pleased to share that ISSO TEA was featured in the lifestyle media platform AE.

AE is a lifestyle media brand centered around the theme of "creating space for mindfulness and margin in daily life," showcasing artisans, makers, and lifestyle tools from all over Japan. Designed to bridge the gap between creators and users, it carefully highlights the background, craftsmanship, and philosophy behind each creation.

We hope you enjoy reading it.

Feature Details

Special Feature: "Savoring the Preeminence of Tea Leaves: Domestic Highest Quality Ceremonial Matcha."
https://ae-atelier.jp/products/isso-tea-001

Matcha born from carefully selected tea leaves.

When you first open the lid of the canister, what catches your eye is a deep, clear shade of green. ISSO TEA’s ceremonial grade matcha represents the pinnacle of domestic organic matcha, crafted from premium organic green tea grown in Kagoshima Prefecture.

It is not just the quality that captivated us. It is the design philosophy—while deeply cherishing the traditions of Japanese tea culture, it is crafted to be enjoyed not only with a traditional chasen (tea whisk) but also with a modern frother or simply by shaking. We were drawn to their commitment to not merely preserving tradition, but naturally integrating it into the rhythms of modern life.

About AE

Web: https://ae-atelier.jp/
Instagram: https://www.instagram.com/ae___atelier/

Explore the ISSO Ceremonial Grade Matcha lineup here: 
https://tea.issojapan.com/en/collections/ceremonial-grade-matcha