Announcement of ISSO TEA winning the Gold Award in the "Omotenashi Selection 2024"

ISSO TEA "contemporary organic Japanese tea", won the gold award at the 2024 OMOTENASHI Selection.

https://omotenashinippon.jp/selection/en/prize/2400-01-022/

What is OMOTENASHI Selection?

This award was established with the aim of discovering products and services that are full of Japan's excellent "omotenashi" spirit and spreading it to the world. Foreign experts living in Japan inspect and evaluate the products based on criteria such as "whether they show consideration for the user and attention to detail (omotenashi)," "ease of use," "relatability," "reasonableness of price," "originality," "sustainability," and "international applicability."

Please see here for the detail.