Organic Japanese tea "ISSO TEA" wins the 2025 Good Design Award

〜 Limited-time sales at “GOOD DESIGN STORE TOKYO by NOHARA” and exhibition at “GOOD DESIGN EXHIBITION 2025” 〜

We are delighted to announce that ISSO TEA, our organic Japanese tea brand, has been honored with the 2025 Good Design Award, organized by the Japan Institute of Design Promotion (JDP).

With the concept of delivering contemporary organic Japanese tea, ISSO TEA pursues flavors, designs, and experiences that harmonize with modern lifestyles in Japan and around the world. Its commitment to carefully selected high-quality organic tea leaves, modern brewing methods, and thoughtful tea pairings has been highly recognized. Encouraged by this award, ISSO TEA will continue to share the refined beauty and value of Japanese tea globally, while honoring both nature and culture, and exploring new possibilities for tea.

ISSO TEA on the official Good Design Award website

Product Name: ISSO TEA

About ISSO TEA:

ISSO TEA embodies the idea of "contemporary organic Japanese tea." We handpick the finest leaves from a limited local production, accounting for only a few percent of Japan's total tea leaf harvest. In addition to the cultivation method, our packaging prioritizes eco-friendly materials. Melding Japan's time-honored wisdom of coexisting with nature, superior craftsmanship, and a relentless pursuit of aesthetic beauty, our goal is to introduce a contemporary concept of Japanese tea to a global audience.

■ Design Highlights

Proposes brewing methods and pairings that suit contemporary lifestyles in Japan and abroad, with an intuitive tea selection guide.
Unified packaging inspired by traditional Japanese colors, expressing the beauty of Japan while resonating with international audiences.
Uses domestically grown organic tea leaves and environmentally conscious materials, achieving a sustainable product design.

■ Jury Evaluation Comment

There are many faces of Japanese tea — the bottled teas found at convenience stores, the luxurious teas served abroad, and the familiar teas once purchased at local shops. ISSO TEA is none of these, yet it redefines what Japanese tea can be.
Beyond its fresh and elegant packaging, it reexamines the meaning and value of tea from both Japanese and global perspectives, presenting tea to us anew. The color palette inspired by traditional Japanese hues is strikingly beautiful.

■ Comment from ISSO TEA Founder & CEO, Masae Saito

We are truly honored that ISSO TEA has received the Good Design Award.
This recognition is made possible through the exceptional craftsmanship, tireless passion, and curiosity of our producers and partners, the dedication of our domestic and international teams, and the care of chefs, retailers, and all those who share ISSO TEA with their customers. To everyone who continues to support and enjoy ISSO TEA — I extend my deepest gratitude. Encouraged by this award, we will continue to share the timeless beauty and richness of Japanese tea with people around the world.

■ ISSO TEA Related Exhibitions & Sales

1. Sales at GOOD DESIGN STORE TOKYO by NOHARA (Marunouchi)
Event: Experience the Best of Design – 2025 Good Design Award Winners
Dates: October 15 (Wed) – December 3 (Wed), 2025
Location: KITTE Marunouchi 3F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo
Hours: 11:00–20:00

Available Products:

ISSO Assortment Gift Box: ¥2,916
ISSO Tea Bags (Pouch):
Signature Sencha ¥1,620 / Hōji-Bōcha ¥1,080 / Genmaicha ¥1,296 / Yutakamidori Sencha ¥1,620 / Lemongrass Green Tea ¥1,404 / Black Soybean Hōjicha ¥1,080
Ceremonial Grade Matcha (Tin): ¥4,860
(All prices include tax.)

2. GOOD DESIGN EXHIBITION 2025
Dates: November 1 (Sat) – November 5 (Wed), 2025
Venue: Tokyo Midtown (9-7-1 Akasaka, Minato-ku, Tokyo)
Organizer: Japan Institute of Design Promotion (JDP)

3. Sales at GOOD DESIGN STORE TOKYO by NOHARA POP-UP STORE
Dates: November 1 (Sat) – November 5 (Wed), 2025
Venue: Tokyo Midtown, Galleria B1F Atrium
Hours: 11:00–20:00
(Opens at 13:00 on the first day, closes at 18:00 on the final day)

■ About the Good Design Award

Established in 1957, the Good Design Award is Japan’s leading design evaluation and promotion system, with global participation from companies and organizations across industries.
The “G Mark” is widely recognized as a symbol of excellent design, representing efforts to improve quality of life and address social challenges through the power of design.
Official Good Design Award Website