Japanese Plum Blossom Viewing and ISSO Yutakamidori Sencha

As winter lingers in Japan’s early spring, the delicate plum blossoms bloom, heralding the arrival of the new season before the cherry blossoms take center stage.

For over a thousand years, the Japanese have cherished the beauty of plum blossoms, admiring their fragrance and elegance. As recorded in the Man'yōshū, a collection of ancient Japanese poetry from the Nara period, plum blossoms were beloved by aristocrats and scholars. By the Edo period, the tradition of "Umemi" (plum viewing) had spread among the common people, becoming a cherished seasonal custom.

With a bottle of ISSO Yutakamidori Sencha in hand, step into a garden adorned with blooming plum trees. As the soft sunlight filters through the branches and the subtle fragrance of the blossoms drifts in the air, take a moment to savor a cup of sencha. Its rich umami and gentle sweetness slowly seep into your heart, just like the arrival of spring itself.

The season of plum blossoms is fleeting.
And soon, the season of fresh tea will be upon us—.

ISSO Yutaka Midori Sencha

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