
A Winter Cup While Waiting for Spring — Yutaka Midori Sencha and Setsubun
The air grows clearer and crisper, and the stillness of winter deepens.
On the calendar, spring is just around the corner.
The day before Risshun—the first day of spring—is known as Setsubun, a turning point that marks the close of one season and the beginning of another.

Since ancient times, it has been believed that negative energies arise at seasonal transitions.
In the traditional twenty-four seasonal divisions, Risshun marks the start of a new year.
On the eve of this day, we scatter roasted soybeans and pray for good fortune—
a quiet ritual passed down since the Muromachi period, carefully preserved through generations.
Perhaps it is because we observe it in the cold of winter that the practice gently sharpens the senses and settles the mind.
We savor the toasty, nutty aroma of roasted beans, boil fresh water, and slowly brew a cup of tea.

For Setsubun, we chose ISSO Yutaka Midori Sencha.
This sencha is characterized by its rich umami, natural sweetness, and deep, full-bodied flavor.
Since ancient times, tea has been cherished as a nourishing drink that restores both body and spirit.
The simple, toasty flavor of the beans and each powerful yet mellow sip of sencha come together in quiet harmony.
Its comforting depth pairs beautifully with winter meals and the rustic fragrance of roasted soybeans.

To cleanse away the old year’s impurities and welcome a new season with a clear heart.
Through the rising steam, we pause and breathe.
We invite you to enjoy this gentle and peaceful moment of Setsubun with a cup of Yutaka Midori Sencha.
ISSO Yutaka Midori Sencha
You can choose the style you like.
* Tea bags, individually wrapped
* Tea bags in a tin (with ISSO TEA CARD)
* Tea bag pouch included
* Leaf tea in a can (with ISSO TEA CARD)
* Tea leaves in pouches
Learn more here.




