March 3rd: Hinamatsuri, Celebrating the Arrival of Spring

March 3rd marks Hinamatsuri, also known as the Peach Festival. This traditional Japanese event has long been a day to wish for the healthy growth and happiness of girls. During the Heian period (794-1185), people practiced Nagashibina, a ritual in which paper dolls were set afloat on rivers to cleanse away misfortunes. Later, in the Edo period (1603-1868), this custom evolved into displaying elaborate Hina dolls and celebrating with family.

ISSO Genmaicha: A Taste of Spring

A customary dish enjoyed on Hinamatsuri is Chirashizushi, a vibrant and colorful sushi bowl that symbolizes the arrival of spring. The beautifully arranged ingredients atop the seasoned rice create an elegant and festive dish, perfect for this special occasion.

To complement this delightful Chirashizushi, we paired it with ISSO Genmaicha. The rich, toasty aroma of roasted rice harmonizes beautifully with the gentle sweetness of sencha, enhancing the flavors of the sushi while offering a soothing balance.

Enjoying Chirashizushi and Genmaicha creates a moment of warmth and tranquility, inviting you to embrace the changing seasons. Why not take this opportunity to slow down, savor your favorite tea, and enjoy a peaceful moment of reflection?

ISSO Genmaicha Roasted Rice Tea

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